Reflections on 10 years of House Kombucha: from crash to pandemic
Today is a Baha'i Holy Day, Ridvan, which means "paradise". As a Baha'i, I am supposed to take today off, but what is a "day off" when sheltering in place? I am at home on a beautiful day and my son has just learned to read. He reads aloud to little sister so sweetly. But I should be working right? Kombucha sales just tanked. Buyers at our major stores like Whole Foods and Nuggets are scattershot, unable to predict what will run out and when. Will I lose hard earned shelf space to bigger brands because I told my sales guy not to risk exposure by visiting stores during lockdown? I can't tell if that's being a responsible citizen or an irresponsible business owner. I...