Product Description
Our coffee collection tells the story of a first-generation Vietnamese family—where we came from, the journey we took, and the life we've built. Each roast represents a chapter of that story, crafted with single-origin Vietnamese coffee beans to honor our roots while celebrating our future.
FOB – Fresh Off the Boat
Every journey begins somewhere. FOB represents the courage to leave everything familiar behind in search of new opportunities. It honors the resilience of first-generation Vietnamese immigrants who arrived with little more than hope, determination, and the traditions they carried with them. This light roast showcases the bright, clean flavors of single-origin Vietnamese coffee, revealing the bean's natural character and reminding us where our story began.
Arrived
Arrived marks the moment when a new country begins to feel like home. We embraced American culture, built new traditions, and found our place while never forgetting our Vietnamese heritage. Like our journey, this medium-dark roast strikes a balance between old and new—bold enough to reflect our roots, yet smooth enough to represent the life we've created. Crafted from single-origin Vietnamese coffee beans, it is a celebration of identity, perseverance, and belonging.
Rooted
Rooted represents planting permanent roots in America while remaining deeply connected to Vietnam. It is the chapter where two cultures become one story. This dark roast is made from single-origin Vietnamese coffee beans—the origin of a coffee tradition now recognized around the world. Rich, aromatic, and boldly bittersweet with a naturally sweet finish, it is exceptional on its own and unforgettable when enjoyed in the traditional Vietnamese style with creamy condensed milk. It is a tribute to the heritage that shaped us and the home we've proudly built.
From FOB to Arrived to Rooted, every cup tells a story of courage, resilience, family, and heritage. It's more than coffee-its the journey of generations, roasted in every bean.
Contain: 3 bags coffee
Single origin: Vietnam Robusta
100% Premium Coffee
Whole Bean
Net Wt. 8oz (227 g) each